Responsible for developing & driving the brand strategy for the Thailand business.
To lead a multidisciplinary team of marketing professionals engaged with building brands that consumers desire & customers champion. Ensure the achievement of profit, volume, brand building and capability development objectives.
Responsible for marketing budgets.
Responsible for sales and profit
The decisions can impact the financials of 1-3 years.
Integrating the principles of the company into local consumer marketing processes.
Managing relationships and performance of external service providers.
Leads team and needs to ensure constant capability development, succession planning & employee engagement in the department.
Needs to ensure that there is good information flow with Commercial and Finance.
Create and execute brand strategy in Thailand keeping in mind local consumer insights and the principles of the company.
Build brands that sustain growth in the longer term and deliver powerful & distinctive proposition to the targeted customers.
Regularly measure Brand Health & Brand Wealth.
Effectively utilise promotion budget by creating appropriate programmes for appropriate channels.
Create an understanding of market trends and consumer preferences through.
Interact with Global Brand team.
Lead the change, improve processes & create new capabilities within the sales organisation.
Changes in product portfolio.
Reduction in managerial layers.
Transfer of partial trade marketing responsibilities into Marketing.
Ensure thorough understanding of elements – from Insight generation to Outer ring elements; Pricing, brand tracking, communication Development etc. – within each employee of the department. Continuously lead the and ensure continuous employee development.
Post Graduate in Marketing Management with 10-15 years of Commercial, sales & of years of Commercial, sales & marketing experience.