Set up strategy, lead and implement all online and offline corporate communication plans for a group of shopping malls.
Responsible for the company’s new media strategy and implementation.
Manage various online and offline marketing communication campaigns such as email marketing, viral marketing, SEO, FB, in-store media and other social media optimization in order to increase brands reputation and drive traffic to the malls.
Build relationship with online and offline media and bloggers to get PR coverage.
Ensure consistency of brand messages across IMC channels.
Estimate and control budget to optimize maximum ROI as well as ensure operational budgeting process.
Aged 35 years up
Must have experience in retail or fast-moving business
Bachelor’s degree in Mass Communication or Marketing
At least 10-year experience in corporate or brand communication