Set up strategy, lead and implement all digital marketing plans for a shopping center, based on marketing objectives and strategy.
Responsible for the company’s new media strategy and implementation.
Manage various online marketing campaigns such as email marketing, viral marketing, SEO, Facebook Ad and social media optimization in order to increase brands reputation and drive traffic to the malls.
Develop new website for a new shopping Centre.
Build relationship with online media and bloggers to get PR coverage.
Ensure consistency of brand messages across all digital marketing and communications channels and channel integration.
Develop digital marketing calendar and responsible for the editorial content of social media by coordinating with marketing team and other functions.
Estimate and control budget to optimize maximum ROI as well as ensure operational budgeting process.
Aged 35 years up
Must have experience in retail or fast-moving business
Bachelor’s degree in Marketing or related field
At least 10-year experience in digital strategy / digital marketing or online marketing
Creative, hard-working and results-oriented
For those who does not have experience in retail business, they can be considered to be a Head of Digital Marketing for another applicated business of the company.