Marketing Director

  • Location:
  • Salary:
    negotiable
  • Job type:
    Full-Time
  • Posted:
    4 weeks ago
  • Category:
    Marketing
  • Deadline:
    June 30, 2018

Job Purpose:

Marketing director is responsible for the organization’s marketing and communications strategies as well as overall branding and image. This is a senior role, reports directly to the CEO, and marketing director is a member of the board. Marketing director develops annual marketing plans, creates a calendar of campaigns and events, sets the marketing budget as well as analyzes the market and competitors.


Responsibilities:

  • Develop a marketing strategy for the organization and for new and existing products or services.
  • Oversee the implementation of the integrated marketing communication, public relations, media management, content & digital marketing, branding, event marketing and CRM & Promotion.
  • Set and administer an annual marketing budget.
  • Guide the day-to-day activities of the marketing team.
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
  • Provide tools and materials to enable the sales team to function effectively.
  • Manage and measure marketing campaign costs.
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs.
  • Utilize data for marketing campaigns, interrogating the organization’s databases and external data.
  • With other senior executives, identify new business opportunities.
  • Conduct market research studies.
  • Negotiate with media agencies and secure agreements on the production of promotional materials.
  • Lead other projects and campaigns assigned by Board of Directors.

Qualifications:

  • Proven experience as Marketing Director in Retail or Commerce are preferable.
  • Excellent leadership and organizing skills.
  • Analytical and creative thinking.
  • Exquisite communication and interpersonal skills.
  • Up to speed with current and online marketing techniques and best practices.
  • Customer-oriented approach with aptitude.
  • MBA in business administration, marketing and communications or relevant field.

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