Senior Brand Managers and Brand Managers

  • Location:
  • Salary:
    negotiable
  • Job type:
    Full-Time
  • Posted:
    4 months ago
  • Category:
    Marketing
  • Deadline:
    June 30, 2018

Responsibilities:

Marketing Strategy development

  • Develop understanding of categories including market environment, core consumer needs, competitive environment and consumer insights to identify brand objective, brand opportunities, brand roadmap, growth drivers, and brand plan.
    • Leverage the understanding to identify key brand drivers and to develop brand strategy to profitably grow the brand.

Brand Activation and Brand Communication

  • Develop insightful brand activations and integrated marketing communications aligned with brand proposition and brand strategies.

New Product Development

  • Develop winning product innovation aligned with brand strategy and market opportunities to address consumer’s needs.
  • Actively partner with IPM team to ensure that the new product meets brand objective and quality standard.

Qualifications:

  • 5-8 years experience in brand marketing position, FMCG business (preferable in multinational company)
  • Lead and co-develop brand with group brand manager in the setting of marketing strategic plan, brand activation, brand communication to drive brand growth.

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